Why I started this.

I've been interested in investing for as long as I can remember. Not in a spreadsheet-and-suit way. I just always wanted to understand how money actually worked, and why it seemed to work so much harder for some people than others.

That curiosity took me into financial services. And once I was actually inside the industry, something started to bother me. I would go home, talk to friends, family, people I had grown up with, and realise how little any of them actually knew. Not because they were not capable. Because nobody had ever bothered to sit down and explain it to them properly.

The same patterns kept showing up. Savings sitting in an account, quietly losing value, because it felt safer than the alternative. Workplace pensions nobody had looked at since the day they were auto-enrolled. People who assumed investing was for someone else, someone with more money, more time, more confidence than they had. None of it was stupidity. It was just silence. Nobody had ever offered to close the gap.

I still work inside financial services day to day, and that is exactly where I keep noticing it. The Everyday Investor is built around what that work has taught me, but it stands apart from it entirely. This is coaching and education, not regulated financial advice, and never a replacement for it.

Honestly, it started to frustrate me. I would sit there knowing exactly what someone should do with their money, and know that if I did not say something, they would probably never hear it from anyone else either.

That is an uncomfortable thing to sit with once you have noticed it.

I did not build this because I had some grand plan. I built it because I got tired of watching people I cared about miss out on things that were not actually complicated, they just needed someone to explain them. That is still the whole point. Not a product. Not a pitch. Just someone willing to do that properly, and stay around while you put it into practice.